Contract Shopper Marketing Manager Impulse OOH_FTC
Job Description
About The Job
Job Title: Shopper Marketing Manager Impulse & OOH – FTC till end of Sept 2022
Location Danoners have the personal choice to decide where and how to work! Therefore, we support remote/flexible working for this position. Your place of work will be your home and your nearest Danone regional hub, balancing the nature of your role, the business and stakeholder needs. Danone hubs are located in London, Trowbridge & Birmingham.
Salary Competitive; benefits to include annual bonus, double matched pension, private healthcare, and a fantastic flexible benefits package.
We are recruiting for a Shopper Marketing Manager to deliver excellent execution within key Impulse customers. You will partner with key stakeholders internally responsible for managing and delivering the Shopper Marketing plans across all Danone categories.
Key accountabilities:
Analytics:
– Analysis of shopper data and previous activations to provide insight for campaign plans by customer
– Monthly budget forecasting and reviews by category, adjusting accordingly based on data
– Ownership and delivery of campaign performance and target tracking
Customer Engagement:
– Nurture and manage your day-to-day customer contacts
– Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this
Project Management
– Working closely with Sales and Marketing team to ensure the delivery of aligned and impactful brand messages at every touchpoint within specific customers
– Working with a small number of customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary
– Responsible for the excellent execution of NPD in specific customers
– Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
– Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
– Being an active member of the Shopper team
– Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges
Scope & impact of your role:
- Managing a key Impulse Out Of Home customers (On Trade, Foodservice and Airlines) for all categories, delivering excellent shopper execution
– Driving ROI across all activations through both customers
– Collaborative cross functional working to ensure customer centricity across all categories/ customers
– Understands the wider business context and incorporate this in all decisions
– Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges
About you
– As a Shopping Marketing Manager, you will need to understand project management and have proven experience managing projects cross-functionally.
– You will be driving ROI across all categories, so it is essential to have excellent listening skills to gain the true needs of our customers and agencies with a good level of commercial acumen to deliver excellent shopper execution.
– The ideal candidate will think beyond scope before making decisions that can impact others and work autonomously to find solutions to challenges.
– You will need to be able to build a network and engage with others through clear communication.
– The ability to collaborate cross-functionally to ensure customer-centricity across all categories/ customers is essential in this role, as you will be engaging teams on the ‘why’ of each project and coaching on the day-to-day challenges.
– Ideally you will have experience in a similar role within the FMCG industry
About Us
Danone is a leading food and drink company, built on a health-focussed and fast-growing portfolio. With over 100 years of expertise, we care about the products we make, and we care equally about how we make them. We operate across multiple production sites as well as offices in the UK & Ireland – led by our people who power everything we do and are the key to our success.
We are proud to think of ourselves as a people powered company where everyone, at every level in the organisation, has a voice and a share in Danone’s future. Our clear sense of purpose drives us daily to do more; together we are committed to be a force for good in the role we play through food and drink, #OnePlanetOneHealth By You
We Offer
We offer a competitive package including a double matched pension, annual bonus, private healthcare, life assurance and product vouchers. You will also be entitled to opt into a range of flexible benefits which you can pick to suit your lifestyle. These include discounted gym membership, childcare vouchers, dental cover, optical insurance, travel insurance, holiday buy & sell and much more!
Our mission and values guide how we behave, our ways of working, how we connect with our communities and how we develop our people. This is reflected in our employee offer and family friendly culture; for example, our health & wellbeing programme, sponsored volunteering opportunities and in how individuals are enabled to drive their own development.
Ensuring an inclusive working culture that is accessible to all is important to us; we therefore support flexible ways of working wherever possible. Please let us know in your application if and how you would like to explore flexible working for this position.
Danone
383 total views, 1 today
Apply for this Job
Sponsored Ads