Job Description

Marketing Manager

Established, aspiring Women’s activewear brand, based in East London is currently looking for a Strategic Brand Marketing Manager to join their small, friendly team.

The main function will be to increase brand awareness and appeal to a broader audience, using all available marketing channels.

The job duties include the following:

• Develop the brand’s growth strategy, brand vision, TOV, guidelines and objectives for the short and long term.
• Analysing consumer insights, wider market trends and research competitors to fully understand the marketplace, opportunities for growth and USP’s
• Work across all areas of the business to understand opportunities and challenges
• Review budget and assess performance of paid campaigns and events
• Develop our social media and marketing strategy alongside the team
• Work with the wider team on all marketing and promotional activity to ensure the campaigns match the brand strategy and objectives
• Oversee marketing material to maintain brands positioning
• Analysis of sales forecasts and relevant financials, reporting back to the director
• Write compelling and creative brand copy.

The ideal candidate:

• Ideally you will be from a retail or fashion branded background within a marketing, strategy driven role.
• Proven knowledge of brand-building projects.
• Solution orientated and results / data driven with a strong analytical mindset and an excellent problem solver
• Creative and compelling storyteller
• Experience developing marketing strategies based on market segmentation
• Excellent understanding of the full marketing mix
• Strong team player with good communication and interpersonal skills
• Ability to work independently and with the wider team through the whole product development process.
• Be open-minded, enthusiastic, push your ideas, and get stuck in
• Interest and understanding of the women’s activewear clothing market is preferable

Please apply with your updated CV preferably in a word doc. format

If the e mail address is not displayed in this advert, then please contact People Marketing directly quoting the job reference number 12427 DD, and we shall supply you with the correct address.

We regret that due to the high amount of interest that we receive for each of our vacancies, if you do not hear from one of our consultants within 5 days then unfortunately you have not been shortlisted for this role.

Please continue to check our website for any other roles which may be of interest.

LogicMelon

Job Categories: Marketing manager. Job Types: Contract. Salaries: 40,000 - 60,000 and 60,000 - 80,000.

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