Job Description

Overview

• Job Title: Marketing Manager
• Salary: £18.50 per hour (equivalent to £36,055 per annum)
• 3 days WFH 2 days in central Birmingham location
• Job Type: Contract 3-6 months

Purpose

We are currently delighted to be working with one of the Midlands leading education providers in search for a diligent and capable Marketing Manager. You will be responsible for raising the organisations regional, national and international innovation centre profile and the evidence base to support this; securing media interest, driving engagement with businesses, innovators, thought leaders, academics and partners, and delivering marketing activities that support commercial opportunities and research projects.

• Create, deploy and measure the success and ROI of the annual STEAMhouse marketing plan to support the commercial requirements of the STEAMhouse strategy.
• Deliver marketing activities based on customer insight and user need, collating and leveraging audience and market intelligence to develop strategy, create user personas, identify appropriate channels, and establish key messages and language to increase engagement and conversion of target audiences.
• Lead the planning, delivery and measurement of end to end STEAMhouse customer acquisition, growth, and retention marketing and campaign activities to deliver on the strategic requirements of STEAMhouse, align with Sales/Acquisition Team activities to generate leads for commercial income, deliver a strong ROI, and to strengthen relationships and secure our market position as a leading provider of competitive innovation services – to include but not be limited to: search, email, display, social media, print, PR and comms, content development, marketing automation.
• Development of marketing and communication activities and content around University expertise which may include support for events, projects and programmes that directly raise the profile of faculty and STEAM based expertise, working under the brand guidance of marketing and communications where required.
• Lead the ongoing development and discoverability of the STEAMhouse Marketing and STEAMhouse Community websites, to include content management, SEO, user journey development, and analytics, and make recommendations to increase visits and engagement, and drive an uplift in enquiries and sales leads, working with the B2B Web & Digital Officer to support the delivery of web development activities.
• Engage, energise, support and grow the STEAMhouse community within the Community Site, and across associated digital channels, through the creation and delivery of content strategies, social media plans, events schedules, and by harnessing the skills, knowledge and expertise of STEAMhouse Crew, STEAM academics and STEAMhouse businesses as thought leaders, collaborators and key content contributors.

Criteria

• Experience of working in a B2B marketing team, preferably in a commercial business or organisation, is essential.
• Experience of creating marketing plans to support strategic and commercial outcomes, is essential.
• Experience of developing, delivering and measuring integrated end to end campaigns and marketing activities that generate enquiries and sales leads, and deliver a strong ROI, which could include, but are not limited to: search, email, display, social media, print, PR and comms, content distribution, marketing automation, is essential
• Experience of working alongside Sales Teams to align activities in order to achieve commercially driven targets, is desirable.
• Experience of ongoing web development activities and tests to increase visits and conversion, is essential.
• Experience of managing and growing digital and online communities, is essential.
• Experience of developing content plans and managing content generation activities including, creating, curating and deploying content such as copy, imagery, video, infographics across a range of targeted channels and platforms, is essential.
• Experience and knowledge of managing Social Media channels and developing plans, content and activity that maximises engagement amongst key communities and thought-leaders, is desirable.

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.

Randstad

Job Categories: Marketing manager. Job Types: Contract. Salaries: 40,000 - 60,000 and 60,000 - 80,000.

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