Contract Paid Digital Marketing Manager
Job Description
We’re WorldFirst, an international payments business helping move money around the world. We became part of Ant Group in 2019, accelerating our mission to create the world’s best platform for international trade by combining WorldFirst’s products with Ant’s solutions aimed at enabling the digitalization of the modern services industry globally.
We have a shared purpose ‘to make it easy to do business anywhere.’ Together, we are advancing our shared aim of bringing innovative, inclusive and affordable services to small and medium-sized businesses and online merchants in the rapidly growing area of cross-border trade.
It’s an exciting time to be joining WorldFirst in the EMEA Marketing team. We are growing rapidly, and developing market leading products in the fast growth marketplace trading and import/export sectors.
Purpose:
We’re looking to drive sales and revenue growth and we’re looking for someone to manage our paid digital marketing activities with the objective of providing our selling channels with sales-ready leads. This person will be energetic, experienced and ambitious, with a strong “can do” attitude, and a determination to team up with others to make an impact.
Key responsibilities:
- Manage across multiple paid lead generation platforms, directing budgets to more successful comms channels and campaigns to maximise RoI
- Lead paid social lead generation campaigns, using Facebook. LinkedIn and other platforms as required
- Run PPC campaigns across Google and Bing, defining keyword and search term strategy, brand campaigns strategy, and optimising ad copy and bidding approach.
- Creation and on-going optimisation of landing pages and lead enquiry forms
- Align with and complement the SEO strategy
- Work in collaboration with sales and onboarding teams to maximise sales conversion of digital leads
Key Skills/Experience/Attributes
- Degree educated
- Proven track record of creation and delivery of successful digital marketing campaigns
- Manage agency relationships and delivery
- Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
- Strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
- Data-driven and comfortable with reporting and analytics as the campaigns and projects you run will have a demonstrable impact on the business.
- Excellent organisational skills
Who we are:
At the heart of our business are our people: smart, optimistic, resilient, self-reflective. If you thrive on innovation, and working at pace there’s huge opportunity to excel, develop and advance your career. Camaraderie is always at the centre of us getting things done. It’s the secret sauce of who we are.
We are passionate about creating a diverse workplace where our people feel that they belong and can reach their full potential. Diverse teams make better decisions and are proven to be more innovative, so it’s a no-brainer that this is business-critical and a key focus for us.
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